A successful user experience is reached when you let your users tell you how they interact with your site. User Research, including Usability Testing and Focus Groups, allows you to set the goals for your site and ask your users if their goals are being met. Examining the way a user interacts with your site takes the guesswork out of your online strategy.
Whether you're launching a new web product or asking your current site to do more for your customers, the key is listening. We listen to you about your goals. We listen to your users about their experience. With this information we develop your strategy for a successful user experience.
User experience is more than just web design. Its the convergence of elements such as graphics, data, content and psychology. We design that experience to successfully marry form and function.